It’s frustrating when your co-workers, audience members, teenager or even your dog (!) won’t listen. While you can’t control how they receive what you say, you can control how you send it. Here are a few tips on why people don’t listen and what you can do to change it.

1. Short Attention Spans

When asked to guess the average adult attention span, most people say around thirty minutes. According to statistics, however, the average adult attention span is actually only seven seconds. That’s right! Every seven seconds you go away somewhere. You think about something else. In fact, you could actually be taking a mental break right now! It is a normal part of how the brain integrates external stimuli like when your computer starts defragging for a moment while you type. It helps to pause from time to time when you speak. This allows people to integrate your information or ask a clarifying question. Also, include examples to anchor your concepts. For example (see–I’m doing it now!), a concept without an example is like tree without roots, a house without a foundation, or Sonny without Cher. It just doesn’t have as much staying power.

2. Too Many Distractions

I was in a meeting the other day and five people coughed, four people side talked, three cell phones rang, two people went to the restroom, and a partridge did email on his PDA. Distractions are a big part of modern life. Your best bet is to acknowledge the distractions in a playful way such as a manager who recently led a meeting I attended. When a cell phone rang, he grabbed for it and said, “Oh, that’s for me….my mother likes to check in on me from time to time”. That prompted everyone to turn off their phones.

3. Lack of Training

Few of us were formally taught how to listen. While you probably took Reading 8, Writing 11, did you ever take Listening 10? It’s little wonder listening is challenging. Quite accidentally, I learned how to listen by practicing meditation. After a five-day retreat, I felt very light-hearted and so went to visit my aging father who was hard of hearing. My habit was to sit vacantly for hours while he complained about his arthritis, the error on his bank statement, and how hard it is to find good slippers. After this retreat, I surprised myself by totally paying attention to him with patience and compassion. After about ten minutes of complaining he suddenly changed tracks and started telling me fascinating and funny stories about his childhood. Then he cranked up his hearing aid and asked about me! Learn how to be present with people, give them your full, undivided attention and be ready for some pleasant surprises.

4. Language Barriers

It is no secret that the world of business is fast becoming a multicultural world. Although English is the default language of commerce, many people in your audience may speak English as a second language. Last month I was addressing a large insurance company where most attendees turned out to be new immigrants from China. I used the expression “getting jiggy with it”, and I saw people rifling through their dictionaries. This prompted me to say “I’m sorry, that went way over your head”, and a number of people looked up at the ceiling! If your listeners are ESL or have a more basic educational background, you need to simplify your language. Use much more literal descriptions rather than cultural expressions. Use facial and body language to express humor, and fewer words.

5. Unchecked Assumptions

Back in the 70s, Gilda Radner a comedienne who regularly performed on Saturday Night Live was well known for her popular character Emily Litella, a social activist with a hearing problem. Her causes included such important issues as violins on television, soviet jewelry and endangered feces. Believe it or not, those Emily Litella types can be found in your audiences. For example, I once told a story about my mother who was a secretary for the British Civil Service in WWII. She spent most of her time daydreaming that her boss would burst into the room and ask her to spy against the Germans. She could leave the nasty paperwork behind, don a disguise and become the next Mata Hari. Needless to say, one day her boss did burst into the room but instead he fired her for daydreaming all the time. A woman approached me after this story and told me that she used to be a Hari Krishna, too. One way to clear up false assumptions is to state your point in many different ways.

6. No Reason to Listen

Finally, the main reason people don’t listen is because you haven’t answered their favorite question: “What’s in it for me?” Before you start a long-winded monologue, tell your listener why you need their attention and make sure they understand how it will be benefit them. For example, “I’d like to tell you about this free software that will block all the spam before it gets to your Inbox …interested?” That will give you much better results than “When I was a youngster and I sat down in front of my first computer, I asked myself how can I make this machine work for me…” In general, put yourself in your listener’s shoes before you talk and their ears tend to perk up.

And just remember the greatest of all wisdom–no one ever listened himself out of a new friendship.

Carla Rieger

Copyright 2005 Yes Education Systems

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Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It’s a darn shame.

When I review the behind-the-scenes traffic statistics on millions of articles that have produced millions of monthly page views in my article content lab…ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

If you’ve been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Writing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human’s interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You’ll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what’s on “Google’s Mind” you can try one of their current beta tools called “Google Suggest”:

http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it’s critical that you learn know how to do keyword research.

A “Good” vs. “Bad” TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

“Top 9 Ways You Can Acquire Fractional Jet Ownership”

Excellent Keyword Rich Title Example:

Fractional Jet Ownership – 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like “top” or the number “9″ or “ways”…and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You’ll also notice in my example that I included the word “Private” Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word “private jet” and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don’t include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You’ll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article writing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

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In order to examine ethical issues, it is first necessary to define ethics. Today, we regard ethics as a “rational process founded on certain principles.” However, I believe a definition that is more applicable to this project is the ethical theory that existed in ancient Greece. There, ethics was the study of what was good for both the individual and society. We will look at some online issues and how they may be good and/or bad for society. Cyberethics is quite simply the study of ethics on the Internet.

“Ethics begins when elements within a moral system conflict.”

Cyberethics is often called as Information System Ethics. Information System ethics can be defined as “The study of moral, legal, ethical issues involving the use of information and communication technologies”

There are many unique challenges we face in this age of information. They stem from the nature of information itself. Information is the means through which the mind expands and increases its capacity to achieve its goals, often as the result of an input from another mind. Thus, information forms the intellectual capital from which human beings craft their lives and secure dignity.

However, the building of intellectual capital is vulnerable in many ways. For example, people’s intellectual capital is impaired whenever they lose their personal information without being compensated for it, when they are precluded access to information which is of value to them, when they have revealed information they hold intimate, or when they find out that the information upon which their living depends is in error. The social contract among people in the information age must deal with these threats to human dignity. The ethical issues involved are many and varied in Information System Ethics.

Ethics is required in information Systems to overcome the following ethical issues.

Privacy: What information about one’s self or one’s associations must a person reveal to others, under what conditions and with what safeguards? What things can people keep to themselves and not be forced to reveal to others?

Accuracy: Who is responsible for the authenticity, fidelity and accuracy of information? Similarly, who is to be held accountable for errors in information and how is the injured party to be made whole?

Property: Who owns information? What are the just and fair prices for its exchange? Who owns the channels, especially the airways, through which information is transmitted? How should access to this scarce resource be allocated?

Accessibility: What information does a person or an organization have a right or a privilege to obtain, under what conditions and with what safeguards?

Information System ethics explores and evaluates:

o the development of moral values in the information field,

o the creation of new power structures in the information field, information myths,

o hidden contradictions and intentionality’s in information theories and practices,

o the development of ethical conflicts in the information field. etc

Now let us take a look at privacy by the following examples. A few years ago, Florida lawmakers gave the go ahead to have monitors stationed in bathrooms at Tallahassee Community College to determine if the facilities were being underutilized. Students and faculty vehemently protested that the monitors violated their privacy. State officials said that the value of the information gained through the study was more important than the threat to privacy. Other issues like collection of private data of the users using internet by monitoring the traffic is strongly related to one’s policy as that information can be further used for illegal purposes. These types of privacy issues are needed to be addressed properly so that they should not exploit one’s freedom. One issue that I kept thinking about when I was constructing my Web page was whether it was ethical to lift an image from someone’s home page and use it on my Web page without crediting the source. Such ethical issues come under property.

One reason that topics such as online gambling and pornography have become such firestorms of controversy in cyberspace is the simple fact that so many people have access to the Web sites. Simply put, if no one had access to online pornography no one would care. With this another issue “Censorship” comes which should be deal in efficient way as it is not easy to implement. Ethical issues can also be religious, moral or any other.These type of issues are not easy to deal with.

Similarly, let us take China into consideration on the issue of “Censorship”. China has implemented the methods of censoring the internet that are somewhat harder to bypass for people generally unfamiliar with the way internet works. There is ,for example internet censorship as implemented in China–using a list of banned words that are censored on the fly. As users in china request a webpage , the incoming page is first inspected by government servers n blocked if a banned term such as “Democracy” is present. Human censors are also actively looking at what people browse on the internet, and block websites as they see fit.

Crimes on internet are also increasing in a continuous manner.Computer crime is a general term that embraces such crimes as phishing, credit card frauds, bank robbery, Industrial espionage, child porn, kidnapping children via chat rooms, scams, cyber terrorism, viruses, spam and so on. All such crimes are computer related and facilitated crimes. Many recent cases seen like Microsoft’s website was brought down for a little time resulting in a huge loss to Microsoft. Similarly, NUST, one of the best considered university in Pakistan got Hacked and redirected to another domain. Credit card fraud have grown in an increasingly manner. Leakage of Military information from internet is another internet crime. Software known as google earth, which shows information about different places including military land or can lead to robbery planning, is becoming an ethical issue around the world. Many people protest against this leakage of information but still one can’t deny that it is one of the major enhancements in Information Technology.

The question about how to police these crimes has already been constructed, but this task is turning out to be an uphill battle. Since the first computer crime law, the Counterfeit Access Device and Computer Fraud and Abuse Act of 1984, the governments have been trying to track down and stop online criminals. The FBI of different countries have tried many programs and investigations in order to deter Internet crime, like creating an online crime registry for employers .The reality is that Internet criminals are rarely caught. One reason is that hackers will use one computer in one country to hack another computer in another country. And that criminal isn’t working alone. Loosely organized groups–which security experts call “Web gangs”–conduct much of the illegal activity online. The structure of Web gangs may be patterned on that of traditional organized crime, in which the members of the group may never come into contact with one another and may never be aware of who they are working for.

Conclusion:

We live in an exciting time in history. The widespread availability of computers and Internet connections provides unprecedented opportunities to communicate and learn. Unfortunately, although most people use the Internet as a powerful and beneficial tool for communication and education, some individuals exploit the power of the Internet for criminal or terrorist purposes.

We can minimize the harm that such individuals do by learning ourselves, and teaching young people, how to use the Internet safely and responsibly. The term “cyberethics” refers to a code of safe and responsible behavior for the Internet community. Practicing good cyberethics involves understanding the risks of harmful and illegal behavior online and learning how to protect ourselves, and other Internet users, from such behavior. It also involves teaching young people, who may not realize the potential for harm to themselves and others, how to use the Internet safely and responsibly.

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Yahoo Mail is one of the most widely used and diverse E-mail applications today. Creating a Yahoo Mail account is a relatively short process. To create a Yahoo Mail account, start by entering to Yahoo’s website into your internet browser. On the top right side of the page, there will be four options to choose from: “Sign In”, “New Here? Sign Up”, “What are you doing?” and “Page Options”. Click on “New Here? Sign Up”. After clicking on the “New Here? Sign Up” option, the browser will load an application page for Yahoo Mail. This will have several sections for you to fill out completely to create your account. Let’s begin.

The first section is labeled “Tell us about yourself…”. This is where you will enter your first and last name, or any name you choose. Next, select your gender from the drop down box “-Select One-”. After this, there will be another drop down box labeled “-Select Month-”. Select your month of birth from the menu, then type in the date and year of your birth in the fields next to it. “I live in” is where you will choose the country in which you are currently residing. Finally for this section, you’ll need to enter your postal or zip code.

The next section to be completed is “Select an ID and password”. Select the box next to “Yahoo ID and Email”, and enter in the e-mail address you prefer. Now it’s time to choose a password. There will be a password strength meter on the right side of this box. To create the most secure, or strongest password, you will want to enter an alphanumeric password of at least 8 characters. Make sure this password does not resemble your Yahoo ID, or any personal information pertaining to you. Repeat the password you have chosen in the box labeled ‘Re-type Password’ exactly as you have in the previous box to complete the “Select an ID and Password” segment.

The third section, “In case you forget your ID or password…” is to help in case you do not remember your account name or password in the future. If you have another e-mail address, type it into the “Alternate Email” box. Underneath this, you will see two “Security Question” options. Use the drop down menus to select your security questions. The answer you enter, under these drop down questions, should be an answer you’ll remember by memory only. Do not write down this information if you want a secure account, as this information can be used to access your account. Also, make sure the questions you choose are the questions you are most likely to remember correctly.

“Just a couple more details…” is the final portion. This is where you will enter in a security code that tells the website that you are a real person. If you’re have trouble reading the jumbled characters, click on the “Need audio assistance?” option. This button will play a word or code to you over your speakers that you can type into the field labeled “Type the code shown”. Under the security code, you will see a “Do you agree?” check box. This box must be checked to allow Yahoo Mail to create your account. You can choose to read through the rules in the links provided.

And with this, you now have a Yahoo Mail account. Enjoy!

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Whether you are new to the internet, or a seasoned surfer, it is only natural for you to be worried about your security.
After all, there are many threats on the web these days and even the best off us fall prey to them from time to time.
If you are concerned about internet banking, using your credit card online or stumbling upon questionable content then you are not alone.
If you worry about how your email address may be used, or wish to protect your privacy, then you have good sense!
Such concerns are both valid and common.
The good news, however, is that there are some simple steps you can take in order to protect both yourself and your computer.
The first thing you need is something you already have – common sense.
Its amazing how many scams, tricks and ruses you will be able to identify if you take the time to think things through before acting.
You may have heard the phrase, “if something seems too good to be true, it probably is”, and that also applies to the internet.
The second thing you’ll likely need is software.
Nowadays there are computer programs designed to help with just about every task you can imagine.
You can protect your kids with programs such as Net Nanny which block questionable sites, or even install a special browser for your little ones, i.e. Kido’z.
If your inbox is full of messages offering amazing pills and potions then a spam blocker is what you need.
Lastly, and perhaps most importantly, there are antivirus programs.
If you’ve ever been infected with a computer virus then you’ll know just how harmful they can be.
Not only can they damage your data, ruining your work, music and pictures, they can also reduce your computer to a crawl.
Annoying in the extreme it is too.
If you install an antivirus program it can prevent all sorts of malware from entering your system, as well as dealing with any threats that may already be present.
There are many such programs to choose from, and the correct one for you may depend on several different and individual factors.
Right now, though, I’d recommend Panda antivirus – not only is it a good quality program from a reputable company but it also has many other features.
I personally like it, and recommend it to less experienced computer users, because it has a very simple interface which I think is essential for non-techies if they are to get it working effectively.
As an additional bonus, Panda are currently offering a 15% off coupon which can’t be bad eh?
So act now and pick up a great piece of security software while it’s discounted – you know it makes sense.

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Affiliate marketing can make you a decent amount of income on the side without having your own product and sales copy.

The trick is to be different and not appear like everyone else. One main way to look different is to re-direct or cloak your affiliate link. However, this article is going to tell you three other ways that re-directing your affiliate links can benefit you.

The first is Spam. When you use the same link coming from the same domain as everyone else, the spam filters start to pick up on that domain as being a sales letter email and blocking it as spam. i.e.

www.affiliateprogram.com/?id=111

So when ever the filters see www.affiliateprogram.com in the email it will get blocked as spam and get blacklisted, especially if it is a large promotion. By re-directing the link – it will have your domain as the link and help to make it thru the spam filters.

The second reason is search engine optimization. If you write articles and submit them with a signature file that has the affiliate link, the affiliate site gets the back links. Plus it makes it easy for people to get rid of your affiliate id. By using your domain as a redirect to the affiliate program you get the back links to your site and better SEO rankings.

The third reason is that it will make you look more professional as a marketer and not just someone who is out promoting all kinds of affiliate programs. When potential customers see http://affiliateprogram.com/?id=111 they know it is an affiliate program and will be less likely to click on it.

However when they see

http://yourdoamin.com/affilliatename or http://yourdomain.com/recommends/program

They will view it more as your personal offer or recommendation.

There are many programs that offer to change your links. Many are simple software solutions and can have you changing all your links easily. The programs for changing links do not have to be pricey at all, and many are available as freeware or shareware through popular sites that offer these kinds of products.

Whatever program or software you choose, the key is to make your domain as the primary one. This will make your site seem more like the authority and have potential customers clicking away on your links in no time.

When looking at the competition some people have differing viewpoints. Some people say you should look for small niches to promote products to because you could become a big fish in a small pond.

On the other hand some people say it is easier to make money in areas where people are already spending money. The choice is up to you, which is why you need to use your own skills and knowledge when choosing an affiliate program to promote.

Simply picking the latest and greatest affiliate program will not lead to long-term success. By considering these factors you will start earning commissions sooner.

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